With a pin cushion in the ear of a small stuffed bear: The Teddy Bear was born
Margarete Steiff wrote the first chapter of the success story, which is still being continued today.
In order to make their own high quality products unmistakeable, Steiff developed the brand sign "Steiff - Button in Ear".
"Knopf in Ohr"
For children, only the best is good enough.